We started as two high school teammates. Bonded by basketball, brotherhood, and a shared faith. Over the years, we stayed close—bonded by friendship, our love for fashion, and most importantly, our faith. Years later, what began as a side project between classes and college lectures became something far bigger than fashion.

I had already built a successful clothing brand, but something was missing. The message didn’t move me. The direction lacked purpose. So, I stepped away. With my background in ecom and creative directing, I knew I wanted to start something new—something that stood for something greater.

That’s when Matthew reached out. He was starting a Christian brand and needed creative help. I signed on to guide and advise... but God had other plans. The more we built, the clearer it became: we were meant to do this together. We weren’t just building a brand—we were building a movement. So we partnered up.  

For over a year and a half, we’ve poured everything into this brand. We could’ve rushed a drop. We didn’t. Instead, we obsessed over every detail—from fabric quality to brand mission, packaging to production, visuals to voice. We built slowly, with intention, obsessing over every garment, and every message, while juggling college, late nights, and demanding college courses. Why? Because we believe fashion should do more than look good, it should mean something. If this was going to reflect our faith, it had to be excellent. No shortcuts. No compromises.

This is more than just some clothes. It’s a call to Keep Faith Close. To carry Christ into culture. To wear what you believe.

We’re not here to just make money, 10% of every purchase goes to churches and causes you help choose. We're creating a community, a third space for believers who want to rep faith boldly and support each other like family.

Our Mission:
To create innovative Christian apparel that boldly expresses belief, builds community, and gives back. Through fashion, we’re rewriting what it means to wear your faith.

Our Motto:
Keep Faith Close. It’s more than a phrase—it’s how we live. In every design, every decision, every release.

What Makes Us Different?

• 10% of Revenue Given Back: Not just profit—revenue. Our customers choose which churches or charities their support impacts. This is kingdom work.
  

• Community > Customers: This isn’t a transaction; it’s transformation. We’re building a third space—where believers find inspiration, encouragement, and each other.
  

• Innovation First: We aim to set new standards in Christian fashion. From garment construction to storytelling, our creative direction is always pushing the culture forward.
  

• Excellence in Everything: From packaging to website to drops, we go above and beyond—not for applause, but to reflect the God we serve.
  

This isn’t just our story. It’s the story of anyone who’s stepped into purpose after struggle. Anyone who’s found their calling in Christ. Anyone who dares to dream big, serve bigger, and Keep Faith Close every step of the way.

We innovate. We uplift. We create. All for His glory.

Welcome to the family.